Developing a Sales and Marketing Program That Really Works
WPI Campus Center Mid-Century Rm, 100 Institute Road
16 November 2011 - 17 November 2011
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Organizer: Worcester Polytechnic Institute
"Developing a Sales and Marketing Program That Really Works" Wednesday, November 17, 2011 WPI Campus Center - Mid-Century Room 2:00-5:00PM Speaker: Norman T. Brust Profitable cash flow is the lifeblood of a successful company. This session will describe the elements of an effective sales and marketing program that will ensure profitable cash flow and show you how to tailor them to your company's needs. Topics to be covered will include Product and Market Definition - Defining target markets; Determining market need; Defining needed products; Evaluating the competition; Product Promotion -Creating a corporate image; Telling the market what you have to sell; Drip Marketing; Pricing and Profit -Methods for pricing a product or service; Evaluating a product's business potential; and Product Distribution - Types of distribution channels; Metric-based sales; Supporting product distribution. Presidents, CEO's, marketing managers, sales managers, product managers, salespersons and anyone else involved in the development, management or implementation of a sales and marketing effort should attend this seminar. Time will be allocated for attendee questions and answers.