Virginia Council of CEOs
10 November 2011-11 November 2011
"The 30-Minute Marketing Plan -- How to Market Your Company in the New Economy" With the advent of the internet, buyer behavior began has changed dramatically. And, understanding the new tools at hand is critical. In just the last ten years, marketers have received a whole new tool kit filled with tools like FaceBook, LinkedIn, Twitter, Yelp, iPhones, iPads, Craig’s List and more. More than ever, it’s critical for entrepreneurs to understand how digital marketing is essential to gaining your share of referrals and word-of-mouth. Most entrepreneurs have not changed their sales and marketing processes to keep up with this change in buyer behavior. In this session, you will learn how to develop the “remarkables” about your company and then use these new digital marketing tools to reach prospective clients and get clients and prospects talking about your business. Learn how to let prospects learn about your company, hear your content and step forward, raise their hand and say “I want to do business with you.” In just one session, our presenter Eric Keiles, will take you step by step through the process of revamping your marketing strategy. His goal is to provide you with a “suitcase full of nuggets” that you can carry back to your office and begin to enhance your marketing the very next morning. Objectives for this workshop: -Understand The Radical Shift In Buyer Behavior -Develop Remarkable Stories for “Sneezers" -Understand the 80/20 Rule for Referrals -Switch from Traditional Mass Media to Inbound Marketing -Utilize a “Guided Sales Process” What you will learn from attending: -How To Build An Inbound Marketing Sales Funnel -The Key Ingredients In An Effective Website -How to Use Experience Mapping To Make Your Company Remarkable -How to Double Your Referrals -How To Make “Being Remarkable” a Cornerstone of Your Strategy Each participant will receive a copy of Eric's book, Reality Marketing Revolution. This workshop was developed for VA Council of CEOs members and their teams. Non-member CEOs and their teams are welcome. About the Workshop Leader Eric Keiles Co-Founder and Chief Marketing Officer, Square 2 Marketing Author, Reality Marketing Revolution Eric Keiles is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Eric, along with his business partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo “original and contrarian marketers”. Their best selling book, Reality Marketing Revolution is their thesis on the changing world of small business marketing. They are spreading the word through their concepts of the “Red & Blue Test”, “Being Remarkable” and the “Cup of Coffee Challenge”. Verne Harnish, The “Growth Guy”, named the book, the “best how-to marketing book ever”. Eric is also the editor of a weekly e-newsletter reaching almost 20,000 business owners and entrepreneurs focusing on this topic. Eric is also the founder and Chief Marketing Officer of Square 2 Marketing. A gifted entrepreneur, Eric has founded and grown four companies since 1997. He and his partner have grown Square 2 Marketing, the company they founded in 2002, from a boutique agency, to a full-service developer of comprehensive marketing strategy and tactics. Prior to founding Square 2 Marketing, Eric founded The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. A popular writer and public speaker, Eric has provided expert insight on panels and speaking appearances throughout America’s entrepreneurial community. He also hosts Square 2 Marketing’s monthly workshop and webinar series to help business owners learn effective marketing strategies for their businesses. A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in the Philadelphia suburb of Doylestown Borough, PA.