Every business owner wants to make money, but at what point are profits too much–a.k.a “selling out”?

This topic was explored in an Investors’ Circle Spring Conference, with moderator Mark Albion, founder of Net Impact and best-selling author of True to Yourself and More Than Money.

“When we ask ‘what is a sell-out?’ we have to use a common standard for measurement,” Albion said. His suggestion for a metric is to ask whether the acquired company continues the founder’s efforts to create social good in its efforts to run the business.

Referencing two companies–Ben and Jerry’s, who allowed expansive growth in their brand and White Dog Cafe, who fought to remain small and community-oriented–Albion shows that there are multiple ways to sell, and not sell out.

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