If no one is calling you "crazy," you're probably not thinking big enough. That was the key message from Linda Rottenberg, CEO and co-founder of Endeavor, at the 2011 99% Conference. Hosted by Behance, the conference helps creative professionals "move beyond idea generation into idea execution."

Rottenberg works with entrepreneurs around the world on a daily basis as Endeavor identifies, mentors, and scales the most promising emerging-market entrepreneurs. The 600 Endeavor Entrepreneurs selected to date have created 150,000 jobs and generate annual revenues of nearly $4 billion.

Headquartered in New York with affiliates throughout Latin America, Africa, the Middle East, and Southeast Asia, Endeavor has been a global partner of Global Entrepreneurship Week from the very beginning. Seven of its country offices also serve as hosts for national GEW campaigns in Argentina, Brazil, Chile, Colombia, Mexico, South Africa, Turkey and Uruguay. 

In her 2011 99% Conference talk, Rottenberg shares shares tips for new entrepreneurs and addresses some of the key challenges that creative startups face. Watch as she opens the talk sharing how she got the inspiration for launching Endeavor by talking to taxi drivers in Latin America.

tags: 99%, Endeavor